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Fortifying your ecommerce operations for the Christmas onslaught



This article was originally written by Jan Becker, Executive Director Ecommerce at TM Insight

The biggest question plaguing every retailer right now is “What is Christmas going to be like this year?” A period that is usually the biggest and best time for the Australian retail sector is leaving many retailers with a sense of unease.

2020 has brought a seismic shift to online shopping on the back of COVID-19 restrictions. Last year, Australia Post forecasted that 12 per cent of consumer spending would be conducted online by 2021, but we reached this milestone as early as March. Since then, consumer behaviour has forever turned…

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