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Pepsi Max teams up with TBWA to launch the iconic Taste Challenge campaign with all-stars flaunting their weird and wonderful complex skills to show it’s simple to sip

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2020 has
been an unpredictable year for Aussies, so if you’re feeling thirsty for the
plain-ol’-simple, sit back, relax or do something crazy and weigh in on the
better tasting cola debate. It only takes one sip.
 
That’s right, the iconic Pepsi Max Taste Challenge is back and bolder than
ever. Australia’s number one thirst-quenching no-sugar cola, Pepsi Max has
partnered up with TBWA to celebrate the campaign launch, budding the nation’s
quirkiest talent and their complex, unique skills – all in the name of showing
how simple it is to sip.
 
From a world champion figure skater to a stunt double to the stars, on the list
of complex…



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