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The next Baby Boomers are China’s Millennials – The Australian Financial Review

There is a new world order, and in this new world, younger Chinese consumers are taking over Baby Boomers with their influence….

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Jump forward a few years. This population group is exiting their 20s and wants to stay active and young. Enter a sportswear company already established in the Pacific Northwest: Nike listed in 1980. In 1992, when the leading edge of this generation was…

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